Jel Sert, Coca-Cola Launch Powerade Freezer

The sports drink is coming to the freezer aisle.
License Global

April 28, 2021

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The Coca-Cola Company and the Jel Sert Company, a manufacturer of freezer bars, announced the national rollout of Powerade Sports Freezer Bars. The bars feature the brand's flavors, including Mountain Berry Blast and Fruit Punch, and are available in stores nationwide.

"We are very excited to bring Powerade to consumers in a new and refreshing way in the form of freezer bars," says John Larson, senior manager, food licensing, The Coca-Cola Company. 

"We know we'll have great success with our partners at Jel Sert as we deliver this innovation to sports drink consumers."

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