Jammie Dodgers Expand Beyond Cookies

U.K. company Burton’s Biscuit Company has tapped Finsbury Foods to expand its cookie brand Jammie Dodgers into the cake market.

April 6, 2018

Jammie Dodgers Expand Beyond Cookies

U.K. company Burton’s Biscuit Company has tapped Finsbury Foods to expand its cookie brand Jammie Dodgers into the cake market in the brand's first licensing deal.

Finsbury will launch the new Jammie Dodgers Celebration Cake early this year, featuring the familiar shape, style and jam center of the cookie, just in cake form.

Burton's Biscuit Company is represented for licensing by Start Licensing.

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