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J-Oil Mills Taps Popeye, Olive Oyl for New Ads

The characters are helping to promote Ajinomoto Olive Oil.

King Features Syndicate and local agent Copyrights Asia have announced the release of two new television commercials featuring characters Popeye and Olive Oyl to promote J-Oil Mills’ olive oil products.

The commercials, released by Tokyo-headquartered J-Oil Mills, advertise Ajinomoto Olive Oil and Ajinomoto Olive Oil Extra Virgin. The first commercial, “Olive Oil Let’s Olive Intro Version,” began airing on March 19, and a second commercial, “Olive Oil Let’s Olive Spring/Summer Version,” was released on March 26.

“Japan is an important market for King Features’ iconic characters Popeye and Olive Oyl, especially as we are in the middle of Olive Oyl’s 100th anniversary celebration,” says Carla Silva, vice president and general manager, global head of licensing, King Features. “As promotions help boost brand awareness and reaffirm brand relevance, they have been a large part of our strategy there. We are thrilled to see the continued expansion of the Popeye brand within the territory through this creative and entertaining promotional opportunity with J-Oil Mills.”

Both commercials are available for viewing on the Ajinomoto Olive Oil brand website.

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