J-Oil Mills Extends Promotional Partnership with Popeye and Olive Oyl

Company launches a fifth series of JOYL AJINOMOTO olive oil TV spots starring the two comic characters.
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License Global

February 16, 2023

Olive Oly as featured in the Camembert Ajillo commcercial.
Olive Oly as featured in the Camembert Ajillo commcercial.JOYL AJINOMOTO

King Features Syndicate

has announced the release of the latest TV commercial in the JOYL AJINOMOTO Olive Oil series featuring their characters,


the Sailor Man and

Olive Oyl


The latest release in the TV commercial series, “Olive’s Table,” features the recipe for Camembert Ajillo.

This is the fifth series of olive oil TV commercials, as part of a continued collaboration with the popular cartoon characters from Popeye, which began in June 2021. This time, Ayami Nakajo, who plays the live-action Olive Oyl, Popeye’s girlfriend, serves up and enjoys Camembert Ajillo with shrimp and tomato, made using ample amounts of olive oil.  

“J-Oil Mills has been a great partner over the years, and we are thrilled to announce the newest release in the series Olive Oyl commercials, with JOYL” says Carla Silva, vice president and general manager, global head of licensing, King Features. “Olive Oyl is a natural fit for promotion of both olive oil products and creativity in the kitchen since she enjoys

cooking and hosting meals for loved ones at her table.” 

The commercial’s storyline features Ayami Nakajo as Olive Oyl, standing in the kitchen holding a skillet. She’s preparing piping hot Camembert Ajillo with shrimp and tomato, made using an ample amount of JOYL AJINOMOTO Olive Oil Extra Virgin.

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