It’Sugar Opens First Candy Department Store

The three-story candy store spans 22,000 square feet.
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License Global

December 12, 2019


It’Sugar has announced the opening of the world’s first candy department store. The three-story store, set to open on Dec. 14, will span more than 22,00 square feet. The store is located in East Rutherford, New Jersey.

The store will greet visitors with a three-story-tall Statue of Liberty replica covered in more than 1.5 million Jelly Belly beans. Once inside, customers can explore the first floor’s centerpiece, an immersive lollipop garden filled with nearly 10,000 lollipops. Surrounding the garden is more than 5,000 square feet of candy bins housing a variety of sweets. The second floor is home to dozens of branded shops inspired by Sour Patch Kids, Swedish Fish, Nerds, Starburst, Reese’s, Kellogg’s, and more.

Coming spring 2020 to the third floor is a new Oreo café concept called Oreo TWISTiD. Overlooking American Dream’s entertainment atrium, Oreo TWISTiD will provide guests with a view of the DreamWorks Water Park and Nickelodeon Universe Theme Park.

American Dream will include more

than 450 retail, food and specialty shops. These are complemented by more than 15 entertainment offerings including fully-enclosed DreamWorks Water Park and Nickelodeon Universe Theme Park; a 16-story Big Snow Indoor Ski & Snow Park; Kidzania; a live performing arts theater; a 300-foot tall Observation Wheel; a Sea Life Aquarium, Legoland Discovery Center; The Rink (NHL-sized ice rink) and The Dining Terrace with more than 15 full-service restaurants and the world’s only Munchie’s Food Hall. American Dream will be the second largest retail and entertainment center in the United States covering approximately 3 million square feet.

“Creating a candy department store has been a long-time dream of mine,” says Jeff Rubin, chief executive officer and founder, It’Sugar. “I’ve been thinking about this concept for over 25 years, and our It’Sugar team is thrilled to partner with American Dream to make it a reality. There is nowhere else like American Dream, and we look forward to immersing the property’s millions of guests into the world of It’Sugar.”

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