Impossible Foods has teamed up with fast casual restaurant chain The Halal Shack for plant-based offerings of Middle Eastern flavors.
Impossible Burger meat will now be available as a replacement filling for any menu item. It can also be added into bowls, gyros, wraps and salads.
“The Halal Shack builds quality partnerships that align with our mission to unite cultures and people through food,” says Jamal Rasoully, founder and chief executive officer, The Halal Shack. “Our partnership with Impossible Foods marks an important milestone in our mission as we continue to expand.”
The Halal Shack is currently in the process of expanding its chain to a national level, adding 25 to 50 locations in the next five years. Currently, the chain has eight locations including stores in New York, California And Texas.
Impossible has expanded its brand offerings not only to restaurants, but to theme parks and more. The news comes just after Impossible Foods announced its partnership with Disney Parks, seeing the plant-based food brand as the “preferred” plant-based offering at Walt Disney World Resort, Disneyland Resort and Disney Cruise Line.
“We are thrilled to be working with Disney,” says Dennis Woodside, president, Impossible Foods. “The millions of park-goers who visit Disney Parks and Resorts and sail on Disney Cruise Line each year – including those who are reducing their impact on the environment by eating less meat – will now be able to order the Impossible Burger and other delicious dishes made with our plant-based meat. We look forward to the exciting opportunities ahead with this new relationship.”