Swedish furniture giant IKEA has added Beyond Burger to its menus in the Netherlands as part of a new partnership.
"Our goal is to make vegetable proteins more accessible, and we are proud that we can achieve this goal in collaboration with IKEA, which also strives for a more sustainable life,” says Marcel Ruttgers, food manager, IKEA. “We look emphatically at vegetable variants of existing dishes with meat, and we increasingly introduce new, tasty and healthy vegetarian options. Moreover, we show that a healthier and more sustainable life does not have to be complicated. The cooperation with Beyond Meat fits in well with this."
The new burger offering will be available in Amsterdam and Amersfoort to begin. It will be served with fries for €7.90.
“In line with our ‘Eat What You Love’ mission, we want consumers to enjoy their favorite dishes with the benefits of vegetable proteins," says Bram Meijer, regional marketing director, EMEA, Beyond Meat. “We are excited to introduce IKEA customers in Amsterdam and Amersfoort to the delicious taste and texture from the new Beyond Burger.”
The burger is available now in select IKEA stores.