“With this spirited triple collab, we’re transporting ‘Dead Heads’ back to the good old days when Grateful Dead concerts weren’t complete without a sea of Volkswagen Bus vehicles parked outside,” said Adrienne Berkes, vice president, marketing, Igloo. “Our creative design combines this classic van, the iconic Dancing Bears and, of course, our world-famous Playmate cooler. We can’t wait to see fans hitting the road with this very special cooler along for the ride.”
Igloo created The Grateful Dead Volkswagen cooler, through a deal facilitated by Volkswagen’s global licensing agency
, by incorporating design elements made famous by fans of the band. The Volkswagen Bus – the vehicle that so-called Dead Heads popularly drove from city to city attending countless Grateful Dead concerts
The Grateful Dead VW Bus Playmate Elite cooler has a 16-quart capacity that fits up to 30 standard 12-ounce cans and is available now.
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