Coca-Cola will help celebrate the classic drink brand's 50th anniversary with a in-store displays and a new flavor.
The ICEE Company and the Coca-Cola Company have joined forces once again to commemorate the 50-year partnership between the two companies.
Under the agreement, ICEE will offer retailers the opportunity to merchandise Coke-flavored ICEEs, the company’s top flavor for five decades, with point-of-sale displays highlighting “50 years of friendship.”
ICEE will also debut new flavors from the Coca-Cola Company, including Fanta Sour Grape.
"It's an exciting year for ICEE as we celebrate 50 years as America's favorite frozen beverage and we're thrilled to have had Coca-Cola by our side for all this time," says Dan Fachner, president, The ICEE Company. "There are not many days that go by where we don't hear someone say their favorite ICEE flavor is Coca-Cola and we suspect it will remain one of our top sellers for years to come."