Humdinger Partners with Budweiser to Launch New Peanut Flavors

Crispy-coated peanuts will be available in the U.K.

License Global

June 16, 2022

Flame Grilled Rib Budweiser peanuts.Humdinger

Humdinger, a multi-category healthy snack company, has partnered with

Budweiser

to launch three new flavors of peanuts in a deal brokered by

IMG

Available in American-based flavors including Smokey Texan BBQ, Buffalo Chicken Wings and Flame Grilled Ribs, the crispy coated peanuts have been crafted to pair with the taste of Budweiser. The new nuts will launch June 26 at select U.K. supermarkets.

 “We are delighted to join forces with the Budweiser team to bring these products to market,” says Emma Perrett, marketing controller, Humdinger, Zertus. “This category has enjoyed strong sales in recent years and with the increase in social gatherings and events like the FIFA World Cup coming up, this will no doubt continue. We are hoping to introduce new shoppers to nuts with this iconic brand and these exciting, bold flavors that are the perfect snack to enjoy with an ice-cold Bud.”

“We are thrilled to be working with Humdinger

to launch our very own crispy-coated flavored nuts,” says Georgia Doe, senior brand manager, Budweiser. “Expanding into more occasions is hugely important for the brand and these nuts were developed to pair perfectly with the smooth, crisp taste of Budweiser.”     

 “We are excited about this new collaboration between the famous Budweiser beer and Humdinger,” says Natalie Horne, associate vice president, licensing, IMG. “Combining one of the world’s favorite premium beers with the quality, integrity and sustainability values of Humdinger, we believe shoppers will love this new snack and we are looking forward to its launch next month.”