Hoppiness is Calling in San Diego

The deal was crafted by Coastal Limited.

A session IPA named 72 and Hoppy, the beer is designed to complement SDTA’s Happiness is Calling campaign, which Coastal Limited is supporting with a variety of licensing agreements including products from San Diego Hat Company, Knockaround Sunglasses and Tipsy Elves.

72 and Hoppy was introduced last week at Bay City Brewing Co. and it will be available on tap from a variety of restaurants, bars and craft brewers in the region, as well as in can form later this summer.

“This collaboration reflects the region’s hoppy beer culture and laidback atmosphere,” says Paul Leonhardt, president, Coastal Limited, who crafted the collaboration. “San Diego is a coveted travel destination for people from all over the world, but