HillBilly Brand to Launch Lemonade

Real Brands is ready to launch its new line of HillBilly branded beverages this spring.

Inspired by the South Florida apparel brand, the initial product line will include eight flavors of iced tea and lemonade with camouflage labels.

"We have had excellent feedback on the line so far and are already planning new flavors and packaging concepts," says Ed Schwartz, president, Real Brands. "Camouflage has become mainstream but also reinforces the positioning of the HillBilly Brand. Overall, we expect a broad demographic to identify with this product and brand."

Real Brands also holds the license for HillBilly Brand beer and malt beverages."We are very excited about the launch of the HillBilly drink line,” says Mike Abbaticchio, president and co-founder, HillBilly Brand. “We have created some great tasting classic country flavors that will appeal to everyone that has a little HillBilly in them."