License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Hilco Launches Kool-Aid Stick Gum

Kool-Aid has branched out into chewing gum thanks to Hilco.

Hilco has teamed up with Kool-Aid brand to offer chewing stick gum in Tropical Punch, Cherry and Grape fruity flavors. 

The gum is available in four, five-stick packages that come in a hanging peg beg and mini shelf efficient PDQ unit. 

The gum is available now.

For the latest news in licensing from companies in this category, click here.

TAGS: Kool-Aid
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.