Hickory Farms Appoints Agent

Specialty food gifting company Hickory Farms has appointed the Atlanta-based Brand Licensing Team to launch a brand licensing program.

BLT will work to develop a range of new products featuring the Hickory Farms property across a variety of occasions.

"We will focus on creating relationships with best-in-class licensees known for innovation and quality to assist Hickory Farms in realizing its growth objectives," says John Shero, managing partner, Brand Licensing Team.