“The Hershey Company has a roster of iconic brands, and we are thrilled to offer these new licensees and items that we know fans will love,” says Michelle McLaughlin, chief executive officer, Brand Activation Consulting.
Products from the partners will launch at retailers later this year and will include both everyday and seasonal apparel offerings. Additional products and collaborations in Hershey’s growing line of officially licensed apparel will be announced later this year.
“Licensing is an important growth strategy for Hershey and
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