The Hershey Company and Brand Activation Consulting have announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers.
“The Hershey Company understand that consumers who have deep, personal connections to brands like to experience them in multiple ways,” says Michelle McLaughlin, chief executive officer, Brand Activation Consulting. “These new accessories from International Wholesalers as well as Hershey’s S’Mores graphics integrated in our lifestyle product stories will further those connections by allowing consumers to have a complete S’Mores celebration from beginning to end.”
The line of Hershey’s S’Mores products already features backyard barbeque accessories like carrying cases, wooden and light up skewers, and will now grow to include Hershey’s wipes, storage bags, grub holders, freezer-safe storage containers and rotating skewers.
“Consumers are continuing to find moments of goodness in simple activities like family S’Mores nights and backyard celebrations,” says Ernie Savo, senior director, global licensing, The Hershey Company. “We’re proud that our iconic brands have a place in these moments, and we’re eager to create partnerships that extend that relationship from our snacking portfolio to a complete experience.”
Hershey’s 2021 S’Mores general merchandise and confection feature space arrive at participating retailers this month and will be supported throughout the summer with three waves of marketing and merchandising initiatives that run through September.