The new bag features Heineken-branded green lines and is the second collaboration in this year’s #Heineken100 line. The partnership also marks the seventh year of the program.
#Heineken100 connects the brewer with lifestyle brands to create co-branded lifestyle products that are seeded to 100 of the world’s most influential men.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.