
June 26, 2023

, to the world of nutrition by creating turn-key vitamins and supplements for all ages. The deal was brokered by
, the emoji company’s North American licensing agent.
The HEARTY wellness collection will include a variety of expressive emoji brand-shaped vitamins and specialty supplements crafted for the mind and body.
The debut of their HEARTY x emoji line will include all-natural sleep aids (Snore-More), focus-boosting vitamins and minerals for mood support (Pick-Me-Up), an all-natural, patented product to support brain function (Mind-Full) and a booster created to enhance immune function (Anti-Baddies) naturally. The line will be available Aug. 1 direct-to-consumer via Amazon.com, on the HEARTY e-commerce site and from Q1 2024 at retailers nationwide.
“Alcove Brands leadership has proven time and again to understand consumer health and wellness needs, and in bringing their debut emoji-branded
“We are honored to partner with such an iconic brand,” says Sol Samet, chief executive officer, Alcove Brands – USA. “Combined with our expertise in the healthcare industry, we are excited to provide consumers with a fresh new perspective on wellness and nutrition.”
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