License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

cinnabon.png

Harry & David Bakes Deal with Cinnabon

Cinnamon roll brand pens deal with Harry & David to sell gift assortments for the holiday season.

Harry & David’s latest partnership comes in the form of Cinnabon cinnamon rolls.

The two companies have teamed to sell gift boxes of Cinnabon cinnamon rolls on the Harry & David website.

The Cinnabon partnership has extended from the previous launch of Moose Munch Premium Popcorn, which was inspired by the cinnamon roll brand’s recipe.

The deal was sealed just in time for sales during the holiday season. Gift boxes come in three sizes: Cinnabon Classic Rolls (also available in a two pack), Cinnabon MiniBon Rolls and Cinnabon BonBites. Each roll is baked fresh and shipped directly from the Cinnabon bakery, arriving overnight in exclusive packaging and ready to heat and serve with Cinnabon’s signature cream cheese frosting. 
The deal follows on a previous Harry & David deal with Universal for the Cats IP. Universal’s partnership saw Harry & David develop gift packs inspired by the upcoming film adaptation of the hit Andrew Lloyd Weber musical.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish