Harry & David’s latest partnership comes in the form of Cinnabon cinnamon rolls.
The two companies have teamed to sell gift boxes of Cinnabon cinnamon rolls on the Harry & David website.
The Cinnabon partnership has extended from the previous launch of Moose Munch Premium Popcorn, which was inspired by the cinnamon roll brand’s recipe.
The deal was sealed just in time for sales during the holiday season. Gift boxes come in three sizes: Cinnabon Classic Rolls (also available in a two pack), Cinnabon MiniBon Rolls and Cinnabon BonBites. Each roll is baked fresh and shipped directly from the Cinnabon bakery, arriving overnight in exclusive packaging and ready to heat and serve with Cinnabon’s signature cream cheese frosting.
The deal follows on a previous Harry & David deal with Universal for the Cats IP. Universal’s partnership saw Harry & David develop gift packs inspired by the upcoming film adaptation of the hit Andrew Lloyd Weber musical.