HARIBO, the gummi brand and inventor of the gummi bear, will post a first-of-its-kind social media video broadcast, “Good News Goldbears,” on National Gummi Bear Day Thursday, April 27.  

To celebrate the “year’s sweetest holiday” and to infuse more childlike happiness into its followers’ days, HARIBO will dedicate its Facebook and Instagram to serving only good news videos, compiled from fan-generated content, influencer collaborations and brand-produced news skits. 

According to a study from Pew Research, most American adults now get their news from social media, and it’s easy to feel like much of that news is negative. However, Psychology Today recently cited a study that uncovered “greater shared levels of good news about the world can insulate [people] from the effects” of bad news. So, HARIBO wants to celebrate good news and bring smiles to more people on National Gummi Bear Day. 

“Childlike happiness is at the heart of everything we do at HARIBO, and National Gummi Bear Day is the perfect time to celebrate that with our consumers,” says Seth Klugherz, vice president, marketing, HARIBO of America. “This means remembering to smile about something silly, feeling carefree and getting excited about the little things like a gummi treat. This year, we want to inspire childlike happiness through encouraging people to share good news that's making them smile. We’ve all been inundated with bad news from around the world on our social feeds, so now it’s time to highlight the good and share the happy.” 

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Beginning at 9 a.m. ET/8 a.m. CT, the Goldbears will join anchors and on-the-ground reporters will be sharing good news all day long. Fans will be able to call into the 24-hour hotline leading up to National Gummi Bear Day to leave a message of any good news and it may be added to the video broadcast in real-time. Fans can call 1-844-GOOD-NWS or 1-844-4663-697 to share their good news and potentially see it shared on the one-day-only “Good News Goldbears” broadcast. 

“Good News Goldbears” isn’t the only good news breaking on National Gummi Bear Day. For the second annual gummi holiday, HARIBO and Vans have some good news to share – following the launch of the collaboration in early April, an exclusive Vans Customs print will launch on April 27 in celebration of National Gummi Bear Day. The new print will feature HARIBO’s iconic Goldbear throughout.