Hard Rock International Launches Drinks Line

Working in partnership with Stewart’s Enterprises, Hard Rock International has launched a line of licensed beverages.
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License Global

March 30, 2022

Hard Rock

Following on from the success of their Hard Rock Hard Seltzers, Hard Rock International has launched a line of Margarita, Mojito and Moscow Mule cocktails under the name Hard Rock RTD in a deal brokered by Broad Street Licensing Group. 

“We’re excited to further extend the brand into the fastest-growing spirits category of RTD cocktails offering our international fan base the chance to bring Hard Rock home,” says Kimberly Manna, senior vice president, retail, licensing, Hard Rock International.

“Hard Rock Hard Seltzers got off to a great start last year and are sold in stores such as 7-Eleven, Circle K and Total Wine,” says Tony Gaines, chief executive officer, Stewart’s Enterprises, Inc. “Both the seltzers and the RTDs were served at events surrounding Super Bowl LIV and people loved them.”  

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