“We’re excited to further extend the brand into the fastest-growing spirits category of RTD cocktails offering our international fan base the chance to bring Hard Rock home,” says Kimberly Manna, senior vice president, retail, licensing, Hard Rock International.
“Hard Rock Hard Seltzers got off to a great start last year and are sold in stores such as 7-Eleven, Circle K and Total Wine,” says Tony Gaines, chief executive officer, Stewart’s Enterprises, Inc. “Both the seltzers and the RTDs were served at events surrounding Super Bowl LIV and people loved them.”
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