The Halal Guys Cooks Up Apparel

NORTH AMERICA–The Halal Guys, a fast-casual Middle Eastern restaurant known for pioneering American halal food, has partnered with illustrator and graffiti artist Kelly Graval, known internationally as Risk, to debut an exclusive collection of branded apparel.

April 6, 2018

The Halal Guys Cooks Up Apparel

Risk is on board to style custom limited edition apparel for the restaurant’s rewards members.

NORTH AMERICA–The Halal Guys, a fast-casual Middle Eastern restaurant known for pioneering American halal food, has partnered with illustrator and graffiti artist Kelly Graval, known internationally as Risk, to debut an exclusive collection of branded apparel.

The new deal will see Risk create three custom designs for The Halal Guys, which will be turned into a variety of limited edition t-shirts, hoodies and hats.

In addition, the limited edition merchandise will be awarded to top members of The Halal Guys’ loyalty program, which launched last November to capitalize on the restaurant brand’s growing fan base.

“As we approach the one-year anniversary of launching our rewards program, we wanted to give our most loyal fans something special,” says Andrew Eck, director of marketing, The Halal Guys. “We’re excited to see Risk’s incredible talent and our brand come together through these custom pieces.”

The Halal Guys-branded apparel will be available beginning this fall and throughout 2018 for

the restaurant’s rewards members.

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