Limited-edition flavor inspired by Girl Scout cookie, Adventurefuls.

License Global

November 4, 2022

1 Min Read
GNC Total Lean Shake Shake 25 Ready-To-Drink.
GNC Total Lean Shake Shake 25 Ready-To-Drink.GNC

Since their first collaboration in 2020, GNC and Girl Scouts of the USA (GSUSA) have been working together to create products with a Girl Scout Cookie-inspired flavor palate. Previously, GNC has released Thin Mints, Coconut Caramel, S’mores, Chocolate Peanut Butter and Lemon across two of its anchor first-party brands, GNC Total Lean and GNC AMP. Now, GNC is introducing a new caramel brownie flavor inspired by the Girl Scout cookie, Adventurefuls. 

“The addition of Adventurefuls-inspired products to our flavor lineup allows us to continue to bring consumers options that deliver on both performance and flavor,” says Kevin Maloberti, vice president, merchandisng, GNC. “Coupling the great feedback we get from consumers on these flavors, with GSUSA's important mission of championing girls, this is a great continuation of our partnership, and we know these products will fly off the shelves at GNC.” 

GNC Girl Scout Adventurefuls products are available in the following product formulations at GNC retail locations and at GNC.com: 

  • GNC AMP Wheybolic Whey Protein

  • GNC Total Lean Layered Lean Bar

  • GNC Total Lean Shake 25

  • GNC Total Lean Shake Shake 25 Ready-To-Drink (RTD)

“We’re excited that our continued partnership with GNC brings more of our celebrated Girl Scout flavors to consumers,” says Wendy Lou, chief revenue officer, Girl Scouts of the USA. “With our shared values of empowering communities across the country to live well and to pursue their dreams, this collaboration provides consumers a unique opportunity to experience last season's breakout cookie, Adventurefuls, in an entirely new way.” 

Related:Girl Scouts, Western Chief Pairs Partner on Collection

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like