European chocolate brand will expand into categories such as apparel, stationery, luggage and more.

The Ferrero Group has appointed Global Icons to serve as the worldwide licensing agent for its Kinder Surprise brand.

Through the agreement, Global Icons will aim to deliver merchandise that reflects the “joy, pleasure, trust and taste experience” of the brand, and will target key categories, including apparel, sports, stationery, back-to-school, children’s bedroom storage, luggage and bags, gifting and gadgets.

“Our agency is delighted to partner with this exciting brand and deliver a premium brand experience, by introducing new consumer touch points, whilst maintaining and leveraging the Surprise element and the quality of Kinder Surprise,” says David Williams, general manager, Global Icons Europe. “It will be our priority to target prospective licensees that can supply products that reflect the brand’s values.”