The licensing agency will bring Pinkberry, Swensen’s Ice Cream and other treat brands into categories like food, beverage and housewares.
Global Icons has entered into an exclusive worldwide representation agreement with International Franchise Corp. for its portfolio of brands, which includes Yogen Früz, Swensen’s Ice Cream, Dreamery and Pinkberry (excluding the U.S.).
Under the terms of the agreement, Global Icons will develop market and brand specific licensing programs that capitalize on each brand’s identity and image, flavor profiles and geographic strengths in all categories, particularly food, beverage and housewares.
"We are proud to be working with Global Icons, who will be assisting us in connecting our globally acclaimed brands, to our consumers through licensing" says Aaron Serruya, president, International Franchise Corp. "We are particularly excited about the new opportunities and providing our renowned brands to our consumers, in various new and exciting product categories.”
“Give our passion and experience in food licensing, we are thrilled to work with International Franchise Corp. to strategically help grow their business in new product categories,” says Jeff Lotman, chief executive officer, Global Icons.