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General Mills Names Licensing Agent

General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios. 

April 6, 2018

General Mills Names Licensing Agent
GenMillsAgent.jpg

The licensing program will focus initially on apparel and accessories, home and kitchen, seasonal celebrations, gifting, beauty, collectibles and crafts.   

Read more about:
Betty CrockerGeneral MillsPillsbury

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