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General Mills Names Licensing Agent

General Mills Names Licensing Agent

General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios. 

General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Pillsbury, Green Giant, Betty Crocker and Cheerios.

The licensing program will focus initially on apparel and accessories, home and kitchen, seasonal celebrations, gifting, beauty, collectibles and crafts.   

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