License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Home>Corporate Brands>Food & Beverage
General Mills Names Licensing Agent

General Mills Names Licensing Agent

General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios. 

General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Pillsbury, Green Giant, Betty Crocker and Cheerios.

The licensing program will focus initially on apparel and accessories, home and kitchen, seasonal celebrations, gifting, beauty, collectibles and crafts.   

TAGS: Corporate Brands Food & Beverage Global News North America Industry News Brand Licensing Team Betty Crocker General Mills Pillsbury Green Giant Cheerios
Hide comments
account-default-image
user not logged in

More information about text formats

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Related
tse.png
The NACDS Total Store Expo
cheetomac.png
Cheetos Mac ‘n Cheese Heads to the Pasta Aisle
Aug 05, 2020
Dunkin Donuts Cereal.png
Post Cereals, Dunkin’ Debut Coffee-Flavored Cereal
Aug 03, 2020
French's Oskar_Blues.png
French's Releases Mustard Beer in Partnership with Oskar Blues Brewery
Aug 03, 2020