License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

G FUEL, MoonPie Bite into Snacks Deal

MoonPIE.png
Chattanooga Bakery unveils G FUEL flavor inspired by MoonPie snack cakes.

Energy drink brand G FUEL has joined forces with the Chattanooga Bakery to launch a G FUEL MoonPie flavor later this month.

G Fuel joins a curated group of best-in-class partners to expand the MoonPie brand to new product categories. MoonPie and G Fuel were brought together by MoonPie’s Licensing Agency, Lisa Marks Associates (LMA).

The G FUEL MoonPie flavor will be available for sale in 40-serving tubs and limited-edition collectors boxes, including one 40-serving MoonPie tub and one 16-ounce MoonPie shaker cup, at gfuel.com on Jun. 24. The first 1,000 orders of G FUEL MoonPie collectors’ boxes will include a special surprise from MoonPie.

 “This is a super-delicious and super-fun extension of the iconic MoonPie brand into the energy space,” says Tory Johnston, vice president, sales and marketing, MoonPie. “We’re proud to partner with G FUEL and expect MoonPie G FUEL will launch the gamers’ game to a whole new level.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish