FYE, Topps Cook Up Garbage Pail Kids Food Deal
FYE and Topps are partnering on a line of Garbage Pail Kids’ cereal, chocolate bars, candy and energy drinks.
The new food items will come adorned with Garbage Pail Kids’ characters and artwork. Along with the consumables line, FYE will launch a collection of apparel and accessories based on the brand.
Cereal in the collection will feature artwork by Joe Simko and contain two unique Topps trading cards. The candy and energy drink line is inspired by the Adam Bomb Garbage Pail Kids’ character. Card character Leady Lindsay also receives the candy treatment with a chocolate bar themed after the oddity.
“[Garbage Pail Kids’] irreverent brand essence combined with our ability to blend food with art has created products that truly brings fun and entertainment back to retail,” says Tim Lopes, DMM of consumables, FYE.
Garbage Pail Kids have been on a licensing tear in recent months. The brand recently collaborated with WWE to create apparel with wrestling superstars animated to look like Garbage Pail Kids.