Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.

New Funyuns licensees include Palmer Cash for vintage and graphic t-shirts, United Manufacturer for flip-flops, Just Plain Lazy for lifestyle apparel and Lotta Luv for a snack-inspired line of lip balms and lip glosses.

“From lunch boxes to late nights, people just can’t get enough of this brand,” says Sandra Johnson, account director, Phenixx Marketing & Media. "Recent Funyuns brand features in pop culture shows like the recent Woody Harrelson NBC 'Saturday Night Live' skit featuring Funyuns For All show the real culture behind ‘funyuntaiment.’ We believe there is a lot of room to grow with existing licensees and beyond as we continue to build the program.”