Froot Loops Rides into Bicycles

State Bicycle Co. is also offering themed customization options for the bike’s wheels, seat and handgrips.

NORTH AMERICA–Kellogg’s has teamed up with State Bicycle Co. to create a single-gear bike showcasing the Froot Loops brand.

The new bicycle will showcase the iconic color combination of Froot Loops’ mascot Toucan Sam as well as offer eight different customization options for the wheels, seat and hand grips.

Kellogg’s partnership with State Bicycle Co. is the latest installment in its first Froot Loops in campaign in 50 years, called “Whatever Froots Your Loops,” which launched earlier this year with a range of branded sunglasses from Neff Headwear.

“The bike we designed in partnership with Froot Loops is bright, happy and fun,” says Mehdi Farsi, co-founder, State Bicycle Co. “Just like Toucan Sam, it reminds us that you don’t have to do or be the expected. You can bring your own vibrant burst of color to the world just by doing what makes you most happy or ‘Whatever Froots Your Loops.’”

The limited edition Froot Loops x State Bicycle Co. bike is now available exclusively at

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