to bring two new king-size Kellogg’s Rice Krispies Candy Bars to the candy aisle this spring.
The new Kellogg’s Rice Krispies Marshmallow-Flavored Candy Bar combines Rice Krispies cereal with creamy marshmallow candy in a sweet nod to family-favorite Rice Krispies Treats. The Kellogg’s Rice Krispies Strawberry-Flavored Candy Bar pairs Rice Krispies with strawberry flavors in a creamy white candy.
“Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound,” says Molly Jacobson, director, business development, Frankford Candy. “As a beloved and versatile cereal known for its Snap, Crackle and Pop, we think consumers will find the combination of crunchy Kellogg’s Rice Krispies cereal and creamy candy hard to resist.”
The single-serve, 2.75-ounce candy bars will be available beginning in April at Walmart, Five Below and
The March food and beverage issue of
Kellogg’s and its licensing collaborations
The new Kellogg’s Rice Krispies Candy Bars will be Frankford Candy’s first licensed Kellogg’s product to be available year-round. The company initially partnered with Kellogg’s in 2022 on two limited-edition Easter products: the Kellogg’s Rice Krispies Milk Chocolate Rabbit and Rice Krispies Milk Chocolate Eggs. This year, an expanded lineup of Kellogg’s Rice Krispies Easter candy is available.
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