Finsbury, TGI Fridays Launch Desserts Duo

The treat is available now at Tesco, with additional rollouts at Asda and Morrison’s planned.

April 15, 2021

Restaurant chain TGI Fridays announces the launch of two treat cake desserts, available in-store and online now. The restaurant chain teamed up with Finsbury Food Group and supermarket Tesco to launch the duo, which features Chocolate Fudge Fixation and Chocolate Rocky Road treat cakes. The deal was brokered by Beanstalk.

“We’re incredibly enthusiastic about the launch with TGI Fridays, and already see huge opportunity to continue to add more exciting desserts in the future,” says Jordan McCann, brand manager, Finsbury Food Group. “After all, we could all do with that Fridays feeling!”

The treat cake desserts are available in Tesco stores now. The range will be rolled out across Asda and Morrison’s beginning this summer.

“Finsbury and Fridays are a match made in heaven," says Louise French, senior vice president, Beanstalk. "Using both Finsbury’s baking expertise along with Fridays’ delicious flavor combinations, the two have created tasty cakes that we can’t wait to share with loved ones

on any occasion.”