Finsbury Foods Collabs with Gordon’s

The two have collaborated for a second time to introduce a new dessert.
License Global

April 27, 2022

Finsbury Foods

U.K. specialist baker, Finsbury Food Group, continues to grow its long-standing partnership with global drinks giant, Diageo, after announcing a second collaboration with the gin brand Gordon’s. 

Following last summer’s launch of one of the brand’s signature distilled gins in cake form, Gordon’s Premium Pink Cake, Finsbury Food Group have added Gordon’s gin-inspired cupcakes to its growing portfolio with the drinks brand.   

“After seeing consumers flock to purchase the Gordon’s Premium Pink Cake last summer, we knew that there was further appetite to combine Diageo’s much-loved portfolio of drink brands with our expertise and bring to market innovative products in new formats,” says Emma Hamilton, brand manager, Finsbury Food Group. “By launching the Divine Duo Cupcakes, we are confident that we can replicate the success of our previous collaboration. Not just appealing to gin lovers, each cupcake comprises delicious flavor combinations to make this treat suitable for all to enjoy. With the strength of the Gordon’s brand and the exceptional products that Finsbury is known for, we can’t wait to see how consumers react to the newest edition in our range, when the cupcakes land in Tesco this spring.”  

Available

online and in-store at Tesco, the Divine Duo Cupcakes – Inspired by Gordon’s – are topped with gin-flavor frosting and finished with edible decorations. Each pack contains three pink vanilla flavor sponges topped with gin-flavor frosting and dried raspberry pieces and three vanilla sponges topped with gin-flavor frosting and lemon sugar sprinkles.  

“After the triumph of last summer’s Premium Pink Cake, Diageo has continued to work with our partners at Finsbury to once again bring something new and exciting to the supermarket aisles,” says Declan Hassett, senior licensing manager, Diageo. “We are excited to see the enjoyment our new cupcakes bring to consumers this spring!” 

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