Finsbury Food Group Remasters Full Thorntons Cake Bites and Bars Range

British shortcake snack maker adds seven new flavors.
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License Global

July 30, 2021


Finsbury Food Group, manufacturer of the Thorntons bites range for 20 years, is widening its range by adding new products, new packaging and new brand messaging.

Launching this month, retailers and consumers will see new packaging designed to increase product stand-out on shelf. Finsbury is also using ‘Bitesize Moments Made Special’ as its tagline across the entire range, playing into the treat and snacking occasions that the cake range is known for.

The cake manufacturer will be bringing in seven new options with a focus on seasonality and modern tastes and flavors. New ingredients within the range will be introduced, featuring Chocolate Orange Caramel Shortcake, Toffee Apple Caramel Shortcake, Hot Cross Bun Caramel Shortcake, Peppermint Crème Brownie and Strawberry Dream Brownie.

Finsbury is also making two additions to its individually wrapped cake bars: Hazelnut Brookie and Salted Caramel Brownie.

Finsbury has also revamped some of the existing products within the range. Its Caramel Shortcake

will now feature a crunchier biscuit base and more chocolate alongside the Thorntons toffee in the caramel.

“Thorntons cake bites have the highest impulse purchase rate throughout the category, and we know its look and flavor appeal is key to ensuring those impulse purchases remain high,” says Jordan McCann, brand manager, Finsbury Food Group. “The range has enjoyed great success over the last 20 years, but we are constantly looking for ways to bring in new shoppers. The key to our ongoing success is to never take our eye off the ball when ensuring the range fits changing consumer trends. The Thorntons bites and bars are successful because they are perfect for sharing occasions and adding a bit of luxury to those moments. We know the chances to get together and share a treat have been few and far between but hopefully, in the not-too-distant future, people will have more opportunities to spend time together and we’re making sure we have the perfect treats for those times.”

“Finsbury has consistently found ways to bring the high quality and luxurious taste of Thorntons chocolate to cake products and this revamp is continuing that successful tradition,” says Fiona Morgan, head, foodservice, Ferrero U.K. & Ireland, Ferrero U.K. “We’re excited to see the changes appear in the market and watch the range continue to go from strength to strength.”

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