Finsbury Food Group Adds a Splash of Baileys to Cake Collab

U.K. cake manufacturer Finsbury Food Group has partnered with Diageo’s iconic Irish Cream brand Baileys to create a new range of cakes.

License Global

September 4, 2020

The new Baileys Marbled Celebration Cake has arrived in Morrison's, Sainsbury’s, Asda and Tesco in time for fall, building on Finsbury Food Group’s successful range of Baileys and Guinness collabs.

“As our Baileys range continues to do so well, demonstrated by the retailers’ response, we’re keen to continue working hard, creating delicious cutting-edge cakes that deliver something different to the cake fixture,” says Jack Cook-Broussine, brand manager, Finsbury Food Group. “As the autumn months approach, we want to give consumers a product that echoes current trends in the baking industry, at ease. Think, sat by the fire on a drizzly day with a piping hot cup of tea and slice of Baileys Marbled Cake. We see huge opportunities to build on the momentum of the range and continue to add more exciting SKUs in the future.”

“We continue to work with Finsbury developing the ongoing success of the range,” says Declan Hassett, senior licensing manager, Diageo. “The marble effect is something we’ve

wanted to put our Baileys stamp on for a while, we’ve been working hard to stay ahead of the curve and achieve the most beautiful design that still has that delicious, mouth-watering, signature Baileys taste, well loved by many. We have already enjoyed great success with Finsbury, and our range of Baileys-infused cakes, and we have no doubt this is going to be one to be enjoyed throughout the rest of the year and beyond!”

Diageo and Finsbury Food Group has been working closely together since 2018, bringing numerous brand-inspired and licensed cakes to the market for all seasons. New ranges are set to join to the collaboration’s ongoing strategy in 2021.