Finsbury, Diageo Bring Back Baileys Yule Log

Diageo’s classic holiday treat is back along with some new offerings.
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License Global

November 30, 2020


Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range. 

The desserts include the Baileys Yule Log, Baileys Salted Caramel cupcakes and new Baileys Chocolate Treat Blondie bars. All three festive treats will be available to buy in Asda. The Baileys Yule Log is also available in Co-op, Sainsburys and Tesco, the Baileys Salted Caramel cupcakes are available in Tesco, and the Chocolate Treat Blondie bars are in Tesco and Co-op. 

“We’ve established a great partnership with the Baileys brand, and some of our most-loved collaborations are part of our renowned annual Christmas range,” says Jack Cook-Broussine, brand manager, Finsbury Food Group.” This year we have it all, pocket-sized Chocolate Treat Blondie bars for consumers to enjoy in the buildup to the festive period, the at-home family party must haves in the cupcakes, and the Yule Log, a staple centerpiece for the Christmas dinner table. After all,

what is Christmas without Baileys?”

Baileys products will be joined in 2021 by a baking industry-first partnership with Diageo’s Gordon’s Gin brand. Both products come following the announcement of a

Bailey’s inspired

cake from Finsbury last September.

“We love working with Finsbury on our delicious Baileys range to bring adults new and exciting ways to enjoy the Baileys brand,” says Declan Hassett, senior licensing manager, Diageo. “I just love the mini cupcakes and treat bars, there’s always a moment to fit a bit of Baileys indulgence into your day, no matter what the occasion.” 

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