Finsbury Food Group Expands Mary Berry Cake Range

The new additions include two new Bundt cakes.
License Global

August 31, 2021

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U.K. specialty baker, Finsbury Food Group, is expanding its longstanding partnership with TV personality Mary Berry by launching two new cake products to her supermarket range. 

The cakes will launch online and in-store nationwide at Sainsbury’s on Sept. 1, and Tesco on Sept. 6. 

“I am delighted to share my Bundt cakes with you,” says Berry. “Perfect for sharing at a special occasion with loved ones, or for your very own afternoon tea. My cake range allows everyone to enjoy one of life’s greatest pleasures, no matter what your baking skills are!” 

The two new Bundt cakes from Mary Berry include: 

  • Lemon sponge cake, with a lemon icing, lemon curd drizzle and hand decorated Belgian white chocolate curls; and 

    • Chocolate sponge cake, with a chocolate icing, hand decorated with Belgian dark and white chocolate. 

      “After investing time and resource into creating these new and innovative products, we are confident that our much-loved Mary Berry cake range will continue to not only meet but exceed the high expectations of consumers and customers alike,” says Thomas McInally, brand manager, Finsbury Food Group. “After already experiencing much success through our previous collaborations, and with the strength of

      the Mary Berry brand, we are certain that the new Bundt cakes will once again showcase the market-leading expertise and the high-quality products Finsbury and Mary Berry are known for producing together.” 

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