Exclusive: Kellogg Appoints Beanstalk as Exclusive Food Licensing Agency

Beanstalk will represent Kellogg for food and beverage out-licensing.

June 9, 2021

The Kellogg Company has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg's licensed food and beverage categories in the U.S., Canada, Europe, Japan and South Korea. These categories will be in complement to its core portfolio in cereal, snacks and frozen foods.

Kellogg is committed to creating better days and a place at the table for everyone through its trusted food brands. Licensing Kellogg’s brands into strategic food and beverage categories will better enable the organization to meet its vision and purpose.

Kellogg currently has several existing licensing agencies supporting its global business in multiple regions., Beanstalk will be focusing on food and beverage global licensing to complement Kellogg's pre-existing, non-food brand extension partners in other regions (excluding Latin America).

Additional details on the food and beverage out-licensing program will be announced in the coming months.