Evian Taps Spider-Man for New Ad

Evian Natural Spring Water has launched the new short film, The Amazing Baby & Me 2, starring Sony Pictures’ Spider-Man.

Set in the streets of New York, NY, the film features the comic book favorite alongside a special guest–his inner child.

The campaign follows the brand's 2013 viral ad sensation, Baby & Me, which was the most-watched brand ad on YouTube in 2013.

"Evian is thrilled to partner with Sony Pictures to bring our youthful campaign message to life, with the help of one the world's most iconic comic book heroes," says Olga Osminkina-Jones, vice president of marketing, Danone Waters of North America, Evian's parent company.

The next installment of the Spider-Man film series, The Amazing Spider-Man 2, hits theaters worldwide on April 16, and arrives in the U.S. May 2.

Here’s the video: