“We are very proud to work with the
Brands team to create this tasty popcorn treat,” says Sue McCabe, president and chief marketing officer, Evergreen Licensing. “Our goal is always to look for innovative ways to extend our licensing platform and bring new products to our retail partners and consumers. We would like to thank the Global Icons team for their support and efforts in facilitating this opportunity with Hostess Brands.”
Both Hostess Twinkies and Hostess Ding Dongs popcorn will be available in two sizes in grocery, mass, dollar and convenience stores nationwide within the year.
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