Ennismore, a lifestyle hospitality company, has announced a new collaboration with the Kraft Heinz Company. The Ennismore Partnership Studio will work with Heinz on a global program inclusive of on-property experiences, activations and digital content in the luxe lifestyle space that highlight the brand’s latest and greatest innovations, including the chef-inspired HEINZ 57 Collection line. 

“Ennismore is proud to work with the Heinz brand for a new sensory experience for our audiences,” says Rohit Anand, executive vice president, global partnerships, Ennismore. “The new collaboration will introduce hotel guests globally at Mondrian, SLS and House of Originals hotels to the latest Heinz products, including the chef-inspired HEINZ 57 line, at food and beverage venues as well as via in-room dining. Similarly, there will be a series of unique on-property activations throughout the year exclusively for guests at these properties.” 

“Over the last several years, we noticed a rise in ‘curious foodies’ culture – people who seek new and elevated eating experiences – and saw an exciting white space for the Heinz brand  to join the narrative,” says Nick Guerten, vice president, marketing, Away from Home. “At Kraft Heinz, we are always innovating to please our fans’ evolving palates. We created the HEINZ 57 Collection line to deliver the multi-sensorial eating experiences our fans are craving, and Ennismore is the perfect group to help bring those experiences to life across a variety of dayparts and eating occasions. We’re excited to see how their chefs will leverage the flavors and textures of the HEINZ 57 Collection line to create mouth-watering dishes.” 

Related:Kraft Heinz Partners with Ed Sheeran on New Hot Sauce