“We are so thrilled to be partnering with VC Capital Holdings to bring this unique ‘MasterChef’ dining experience to restaurant-goers in the U.S.,” says Amber Sheppo, senior vice president, licensing, Endemol Shine North America. “VC Capital has had success in providing unique experiences and concepts in the restaurant and hospitality industry and we couldn’t have a better partner to bring the excitement and energy of ‘MasterChef’ to American diners.”
The concept aims to be more than an eatery, but a true immersive dining experience. From screen to plate, the menu is expected to feature signature dishes and recipes that have been prepared on the show. Diners will have the opportunity to experience firsthand what it’s like to be in the “MasterChef”
“After seeing the success of the ‘MasterChef’ restaurant in Dubai, I knew this was the perfect concept for diners here in the U.S.,” says Antonio Primo, managing partner, VC Capital Holdings. “With a menu curated from the hit show’s Champion and Finalist recipes, ‘MasterChef’ is about the passion for cooking and the emotional connection we have with food. From the famous Clock to the ‘Mystery Box’ to finalist and Champion residencies and masterclasses, the experience is extraordinary. Particularly in the current environment, this type of vibe dining, where people can stay for an evening and safely socialize, is reshaping the hospitality market. Our investment community has energized around the launch and we’re looking forward to opening the first of several locations in 2021.”
The location and opening details of the restaurant will be announced at a later date.
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