As part of the deal, Kinder Joy treats will include 24 Emoji collectible toys, with the option to listen to the Ferrero “Magic Kinder” app. Bavaria Media, the agent for The Emoji Company, brokered the deal. 

"We at the emoji company simply love Kinder Joy,” says Marco Hüsges, chief executive officer and founder, The Emoji Company, GmbH. “Our long-lasting partnership with Ferrero is both exciting and innovative. The latest series of Kinder Joy products includes a very cool collection of Emoji collectible toys and a voucher to download music. We feel this combination is the perfect symbiosis of treat, toys and music. This will be sure to make kids and parents happy all over the world.”

Emoji’s partnership with Kinder Joy will be supported via an extensive online and offline marketing campaign that will include television advertisements. It follows on a previous announcement from Emoji which found the brand opening up its assets library to the public.