Traditional Mexican confectionery brand Las Sevillanas has developed a program with Emoji that features a collection that features six of the main Emoji brand icons.
“We couldn’t think of a better partnership to continue building our brand in Mexico,” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “Emoji and Sevillanas spray positive emotions to the youngest target that appreciate traditional candies.”
Yellow circled wafers with the classic “cajeta,” or goat milk flavor, are available via the deal.
For the first time in history, Las Sevillanas decided to enter into the licensing business and chose Emoji to be applied to their traditional confectionery product. The program was launched during Q1 2020 and is being sold across wholesalers and supermarkets around Mexico.