Elysian, Rolling Stone Cheers to Beer Deal

The Rolling Stone Magazine inspired beer is available now.
License Global

April 4, 2020

rollingstonebeer.png

Elysian Brewing Company and

Rolling Stone

have joined forces to produce Elysian Rolling Stone Lager, marking the first time the publisher has ventured into the craft beer space.

The beer debuted Feb. 1 at the Rolling Stone LIVE: Miami Big Game Experience and has now rolled out to beer lovers nationwide.

"Elysian is honored to be the one and only

Rolling Stone

craft beer partner,” says Joe Bisacca, co-founder, Elysian Brewing. “It's the perfect way to celebrate the power of music and its significance in our everyday lives. We invite beer loving rock fans nationwide to raise a can and toast the music legends that helped set us free."

The beer will eventually roll out to be available on tap nationwide.

“The fact that Elysian has supported and been inspired by music and musicians since their beginnings makes this partnership a natural fit for

Rolling Stone

,” says Gus Wenner, president and chief operating officer,

Rolling Stone

. “We’re excited and proud to share our first venture into craft beer

with our fans — we put a lot of passion into this project and we know they’re going to love it.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.