Elysian Brewing Company and Rolling Stone have joined forces to produce Elysian Rolling Stone Lager, marking the first time the publisher has ventured into the craft beer space.
The beer debuted Feb. 1 at the Rolling Stone LIVE: Miami Big Game Experience and has now rolled out to beer lovers nationwide.
"Elysian is honored to be the one and only Rolling Stone craft beer partner,” says Joe Bisacca, co-founder, Elysian Brewing. “It's the perfect way to celebrate the power of music and its significance in our everyday lives. We invite beer loving rock fans nationwide to raise a can and toast the music legends that helped set us free."
The beer will eventually roll out to be available on tap nationwide.
“The fact that Elysian has supported and been inspired by music and musicians since their beginnings makes this partnership a natural fit for Rolling Stone,” says Gus Wenner, president and chief operating officer, Rolling Stone. “We’re excited and proud to share our first venture into craft beer with our fans — we put a lot of passion into this project and we know they’re going to love it.”