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Edible Arrangements Launches First Licensed Product

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Gift and treat franchise expands product reach with the retail distribution of its Cheesecake Bites.

Edible Arrangements has announced its partnership with a consumer packaged goods company specializing in licensing for QSR concepts, Wish Foods, for a collection of Cheesecake Bite flavors. 

"We couldn't be more thrilled to join forces with Edible," says Michael Shelley, managing principal, Wish Foods. "When you take the quality and convenience of Edible along with their nationally recognized products and combine it with Wish Foods' ability to execute with scale, it is a formula for success. We are confident that the similarities between our companies will create a beneficial and lasting partnership for many years to come."

Making its premiere in specialty retail stores and grocery markets across the nation, the eight-count chocolate-covered Cheesecake Bites will be available in four flavors: NY Signature, Berry, Chocolate and Espresso. 

"Our industry reputation for innovation has never been stronger, and companies nationwide are recognizing the value an Edible partnership can provide," says Patricia Perry, vice president, franchise development, Edible. "For decades, we've rolled out the highest quality e-commerce and in-store products that have captured the attention and tastebuds of our customers. So licensing our very own Edible Cheesecake Bites was a logical next step for our brand as we set out to expand the reach of our treat line. Wish Foods is the perfect partner in helping make our premier product even more accessible to our customers in retailers across the country—it's just the beginning of what will surely become a productive revenue stream for the brand."

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