Earthbound Brokers Soda Deal


Epicurean magazine brand Cooking Light has teamed up with SodaStream International, a maker of home beverage carbonation systems, for a range of co-branded soda syrups.

Earthbound, Cooking Light's licensing partner, helped to negotiate the partnership.

The new suite of syrups will launch with two flavors–Passionfruit-Mango and Kiwi-Pear.

"We are happy to welcome Cooking Light to the SodaStream family, enabling us to tap into their loyal and beloved brand in the healthy lifestyle space," says Daniel Birnbaum, chief executive officer, SodaStream. "This series of new flavors uses a proprietary formula that is naturally sweetened and free of artificial flavors. We are confident that by joining forces with Cooking Light, SodaStream will reach a sophisticated audience of food and beverage connoisseurs with our message of consumer empowerment and better living."

The line will debut at retail in the first quarter of 2014.