Dunkin’ Donuts Plans Branded Drinks

Dunkin’ Donuts has joined forces with the Coca-Cola Company to launch a line of branded, ready-to-drink coffee beverages.

April 6, 2018

Branded bottled iced coffee will be available in the U.S. in early 2017.

The Coca-Cola Company will manufacture, distribute and sell the drinks.

The partnership also marks Dunkin’ Donuts’ first entry into the ready-to-drink coffee category and will further expand the brand into new distribution channels including grocery stores, convenience stores, mass merchandisers and Dunkin’ Donuts restaurants. The new products will include real milk and sugar and will be available in a variety of flavors.

"We are delighted to be working with The Coca-Cola Company, a world-class partner that will provide us with world-class consumer access, by bringing ready-to-drink Dunkin' Donuts coffee to the refrigerator cases of grocery, convenience stores and mass merchandisers, as well as inside Dunkin' Donuts restaurants, across the United States," says Nigel Travis, chief executive officer and chairman, Dunkin' Brands. "This new product introduction will increase

consumption of Dunkin' Donuts coffee and increase our brand relevance with existing and new consumers, including many younger customers, which we believe will in turn, drive incremental visits to our restaurants."

The new Dunkin’ Donuts-branded drinks will be available in early 2017 in the U.S.

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