Dunkin’ has announced a holiday merchandise lineup made in collaboration with creative company Jones Knowles Ritchie and BAMKO.
The merch includes home goods like bedding, accessories like phone and laptop cases and apparel like pajamas, robes and customizable shirts. Other notable items include a Dunkin’-themed Keurig, a mini fridge, a tandem bike and dog leashes.
Jones Knowles Ritchie helped Dunkin’ release a merchandise line in 2019 and returned to create the 2020 lineup. 2019’s gifts included whimsical offerings like fanny packs, electric guitars and more, but Dunkin’ aimed to make 2020’s collection more functional to fit the times.
“Our guests went wild for our holiday merch last year, so this year we’re taking it to the next level, giving our loyal DD Perks members access to exclusive items, offering personalized options for the first time, and most importantly, bringing everyone who runs on Dunkin’ fresh new ways to proudly show their love for their favorite brand,” says Drayton Martin, vice president, brand stewardship, Dunkin’. “From functional to just fun, our holiday merch offers everything needed to bring our fans smiles and good cheer and helps them give joy to their Dunkin’ loving family and friends this holiday season.”
The collection launches Nov. 17 at ShopDunkin.com. Dunkin’s new collab comes on the heels of the news that the brand was acquired by Inspire Brands for $11.3bn.