Drumstick Giant Cookie Kit Hits The Supermarket

Two sweets businesses bake up candy and oversized cookie combo.
License Global

May 6, 2021

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British sweet manufacturer Swizzels has partnered with Food Innovations Baking Group to launch a Drumstick Squashies Giant Cookie kit.

The kit includes a giant cookie with original baked-in raspberry and milk-flavored Drumstick Squashies and pink and white Drumstick Original flavored icing for personalized decoration messaging. 

‘‘Giant cookies have increased in popularity, and this collaboration with Swizzels’ Drumstick Squashies is a winning combination,” says Clare Boothman, brand and licensing manager, Food Innovations. “We are receiving amazing feedback from consumers on this product as it allows them to show their creative side.’’

Now available at B&M stores nationwide, the baked cookie serves 12.

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